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The binary file could audio, video, a picture, or anything other than text and may also even be an application better referred to apps. So a podcast is a proven way of distributing media video or audio using a RSS feed.
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Which brings me to another point, e-mail branding. By using a signature file in your e-mail, it directs individuals your site and tells them exactly what you provide. For example, I made a custom signature of my name that's elegant, combined with my website URL, phone number, the firms I'm affiliated with, and my own company title and appoint.
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