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As well as having the capacity to write well, the author must have an appreciation for your correct keyword density. The keywords must be inserted into the content in a fashion that sounds completely natural, so that the reader would never know they were reading content that is for SEO purposes.
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Are the terms would like to target for your site ones help to make sense to use in your business? Would they sound perhaps a human would actually search on them? Real estate professional backed lets start work on numbers?
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