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Further, if shorten the conversion funnel by 1 step showing a 2 step sale, rather than just a 3 step sale, you're able increase revenue by over $330 - a 10.75% conversion rate. That's still assuming the same number of monthly visitors start down the conversion path.

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Google Analytics supplies all of the information naturally critical to your success any kind of blog, website, e-commerce store, you name it. From how much traffic you go through the path they take browsing your website, this stats are the lifeline of your small business.

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