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Google ranking refers to a website's position in the search engine results page (SERP). The higher a website ranks, the more visibility it gains, leading to increased web traffic and potential conversions. Google uses complex algorithms to determine the ranking of a website, taking into account factors like keyword relevance, site speed, mobile-friendliness, and quality of content, among others.

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Squarespace is a software as a service (SaaS) for website building and hosting. Its user-friendly interface and visually appealing templates make it a popular choice for small businesses, bloggers, and creative professionals. However, to leverage the full potential of a Squarespace website, it is crucial to optimize it for search engines, which is where SEO keywords come into play.

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